SEO for Seasonal Marketing Success to be Discussed on Live Search Marketing Now Webcast - October 27

Redding, CT (PRWEB) October 18, 2011

On Thursday, October 27 at 1 PM EDT, Search Marketing Now presents "Seasonal SEO: Recipes for Success," a free webcast featuring Anthony Joseph, VP of Marketing for Optify.

Registration is open at Search Marketing Now.

With the holiday season just around the corner, digital competition for seasonal customers will be fierce. Marketers need to pay special attention to strategy, to make sure they aren't overlooked during this busy season.

This means building out editorial and social media strategies that support seasonal SEO. It also means marketers and advertisers must know the seasonal data and factor in any season trends when planning and implementing marketing strategy.

Whether the peak selling season is the holidays or the dog days of summer, if a business is seasonal, its marketing team needs to how that translates to SEO strategy.

This webcast will cover how businesses can leverage seasonal trends from analytics data, how to build out a supporting social media strategy, and how to develop appropriate seasonal content.

Speaker Anthony Joseph is VP of Marketing at Optify; prior to Optify he spent more than a decade at amazon.com

Optify is the leading provider of marketing software and services for the Real Time Web. Optifys hosted, easy-to-use platform enables businesses and online publishers to drive more traffic and leads through organic search and social media, convert website visitors to customers, and measure and share results in real time with simple but powerful enterprise scale reporting.

About Search Marketing Now and Third Door Media:

Search Marketing Now webcasts are produced by Third Door Media, Inc. Third Door Media's mission is to empower interactive and search marketing professionals by providing trusted content and community services they need to be successful.

Third Door Media produces the conference series Search Marketing Expo - SMX, which includes SMX Social Media Marketing (Scottsdale, AZ, Dec. 5-6), SMX West, SMX Advanced, SMX East and other SMX conferences. Third Door Media also publishes the search marketing news and analysis site Search Engine Land and Sphinn.com, the place for web, online, search, interactive and internet marketers to share news stories, talk within subject-specific discussion forums, build a network and stay connected to hot topics in internet marketing.

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Bay Area Web Designer Marissa Berger Presents Five Ways to Track the Success of a Website

Concord, CA (PRWEB) November 17, 2011

Marissa Berger, founder of Marissa Berger Interactive (mb/i), a San Francisco Bay Area web design firm, presents in her blog five quick tracking mechanisms which can be used to monitor a websites performance:

1) Unique E-mail Address: This can easily identify the lead source of e-mail inquiries. Instead of using info@ for everything, determine which sources are important and give them unique email addresses. They can all forward to the main address for ease of use.

2) Unique Phone Number: It is now easier to own multiple phone numbers with Google Voice, Vonage, etc. The same concept applies as with e-mail addresses; identify what is important to track and put those numbers (and the appropriate voicemail messages) in place.

3) Unique URLs: Use the Content Management System (CMS) available on the website to create new pages and assign unique URLs. The unique URLs can later be used to track the traffic of any kind of marketing performed online or offline.

4) Forms: If applicable, capture visitors information when giving out downloadable items or complimentary services. Give each form a different source name to keep track which items or services are more popular.

5) Google Analytics: This is a free service which provides a great deal of data on how the site is being used. Site owners and managers can make educated marketing decisions based on this data. Web developers can offer assistance on interpreting the results.

Give your website a chance. Put tracking mechanisms in place and learn about your online audience, says Berger.

For more information on this San Francisco Bay Area web designer and any of mb/i's products or services, call (925) 435-1514 or visit them on the web at http://www.marissaberger.com/. MB/I offers a complimentary 30-60 minute consultation by phone or in person, depending on the caller's location.

About Marissa Berger Interactive

Marissa Berger Interactive (mb/i) is a San Francisco Bay Area web design company that specializes in popular open-source content management systems such as Drupal and WordPress. MB/I has been developing websites since 2000 and has a diverse online portfolio of more than 125 websites.

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